Direct mail marketing is one of the most popular marketing strategies these days. However, even this can turn out to be ineffective if you sabotage your efforts. Here are the common pitfalls on this type of marketing technique:

1.    Failure to identify your audience

This is very crucial since it determines the effectiveness of your ad. Though targeting specific individuals is the strength of direct mail marketing, some fail to decide which segment would most likely respond.

2.    Using a bad mailing list

You must know your recipients' intended criteria. Otherwise, you will be sending mails to people who don't match the things that you need. This is not only a waste of time on your part but can turn out to be embarrassing too. For instance, you may be in a landscaping service business but you sent your mails to households who don't own any lawn at all. Hence it is important to get up to date lists of mail recipients that are tailored to your needs. You can make use of the services offered by good direct mail agencies in our days and one is iPrintnMail.

3.    Using inaccurate data

Good direct mail agencies edit your house list to make sure that you are sending mails to correct people. If you are not careful, your mail may end up sending mails to deceased people or incorrect addresses. Others may have also changed jobs or have moved to another address. Hence, your mail would not get to where you want them to go.

4.    Your offer is not compelling

Your ultimate purpose is to motivate people to act and patronize your product and services but the opposite may happen if the offer doesn't sound appealing. So, better tweak your offer including the benefits that your services or products have to offer.

5.    Using an impersonal message.

Direct mails can get to your targets every day. But you need to make your mail personal so it wouldn't sound just like the others. This makes your target feel that they are being valued and that you understand their interests and needs. It helps if you greet them using their name. You can also offer a personalized URL or "PURL". This makes direct mail service sound more personal to the recipient.

In case you are asking the question; "Are there mailing services near me?”, know that the internet has a lot to offer when it comes to this information. The online direct mail agency; iPrintnMail can be just what you need. This agency believes that direct mail marketing can be a very powerful marketing tool when used correctly. They want to partner with you and will help you all throughout the marketing process. For them, this is more than just a job and they just don't consider their clients as "just a wallet". They are in the business of make marketing work and this can only be possible if they have seen you become more profitable because of their business services.