You see them everywhere, on billboards and on runways. These live mannequins are used to make our heads turn, or linger in the pages of magazines, and entice us to buy. These men and women go through model casting to land jobs as talents for print ads and fashion shows. They are handpicked to be the perfect representation of the brand to make it more appealing to the consumers. It really takes more than just a pretty face.



Model casting is the process where a brand or a designer chooses talents to represent their vision properly. The models that land in print and walk the runways are specifically chosen for the job. These models are part of an equation for an ad campaign to be effective, which is why model casting is necessary.

Different brands have different looks, and today, more brands are recognizing their identity. They are able to determine their market through demographics. The look is extremely important as this makes it easier for the target market to associate to the clothes or to the products. Making them see someone that they can relate with is an effective advertising strategy. Models are not just mannequins that are made to look generic to make the product stand out - they become the brand.

Attitude, we hear this all the time. Models are to evoke a certain character on camera in order to personify what the clients want their brand model to be. It is important for the models to have their own unique appeal and personality. This spells a lot of difference. Their personality and their presence book many models.

The basis for casting a model all stems from the portfolio he has put together that shows full body and Headshot Photography. Check out this website, http://www.kerenbenami.com to see the kind of portfolio this photographer can help you put together. Keren Ben Ami Headshot Photography Los Angeles Headshot Photographer offers exceptional services, so make sure to check it out for helpful information.