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Onboarding - Marketing & Social Media Management
ASPIRE COMT
We are excited to help you achieve your digital marketing goals, scale your brand, and attract more qualified leads and awareness to your organization with the power of digital marketing.
To help us best plan, design, and onboard with your organization and help grow your online presence please answer the questions below.
Please be as thorough as possible. There's no such thing as too much information :)
How would you describe ASPIRE OMT’s mission and core values?
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What makes ASPIRE OMT unique compared to competitors?
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Who is your ideal customer? (age, profession, experience level, location, etc.)
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Are there specific demographics or regions you want to focus on?
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What common challenges or goals does your audience have?
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How do you want ASPIRE OMT to be perceived? (professional, authoritative, approachable, innovative, etc.)
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Are there specific phrases or messaging guidelines you want to use or avoid?
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Do you have existing brand guidelines? i.e. Logo, font, brand color palette, brand voice, etc.
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Which platforms are you currently using? (Facebook, Instagram, LinkedIn, YouTube, etc.). Please securely share the login credentials with our team.
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Do you have existing usernames/handles that we should maintain?
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Do you have an existing link aggregator tool i.e. Linktree? If so, please share the login credentials securely with our team.
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Do you have an existing content library (images, videos, graphics)?
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Would you like us to create branded templates for consistency?
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Are there specific types of content you want to prioritize? (e.g., educational posts, testimonials, behind-the-scenes, promotions)
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Who are faculty members we can connect with to feature in relevant content?
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When responding to social media comments or messages are there specific FAQs or responses you want us to use for inquiries?
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What are the upcoming courses, certifications, or events that need marketing support? If so, what are the key dates and deadlines for these events?
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What is the existing schedule for email newsletters and to which segments do they target? i.e. current students, former students, etc.
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Are there any organizations you admire or consider competitors? If so, what are their names, and what is it about their approach that you admire/think works well.
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