EmailMeForm
Onboarding - Ruth Murdoch Elementary School
Instructions & Expectations
Please complete this form to the best of your ability.
We understand you may not have all the information available right now — that's okay! Just provide as much detail as you can.
The more information you share, the better we’ll be able to build a website, marketing materials, and systems that reflect the heart and mission of Ruth Murdoch Elementary.
If you are unsure about a question, feel free to leave it blank or make a note, and we can discuss it during our next meeting.
Once we receive your completed form, we’ll review it and follow up with any clarifying questions if needed. This will help us keep the project moving forward efficiently and ensure a smooth launch.
Thank you again for your time and partnership!
What is the mission of Ruth Murdoch Elementary School?
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What are the core values or spiritual beliefs the school is built on?
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How would you describe the ideal graduate of your school?
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What makes Ruth Murdoch distinct from other local schools?
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What kind of facilities are available to students i.e. gym, laboratories, etc.
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Who are your typical families? (e.g., faith background, profession, socioeconomic status)
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What are the biggest concerns or priorities of parents and grandparents when choosing a school?
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Why do families choose Ruth Murdoch over other options?
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Are there certain neighborhoods, churches, or communities you draw from most?
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What other school options do families in the area consider (public, private, charter, parochial)?
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What are perceived strengths or weaknesses of Ruth Murdoch in comparison?
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What is the current tuition rate?
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Are there any scholarships or financial aid programs available?
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What is the average class size or student-to-teacher ratio?
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How many students are currently enrolled?
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What are your enrollment goals for the next 1–2 years?
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Has the school earned any awards, recognitions, or rankings?
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Are there any standout alumni, teachers, or student stories you’d like to highlight?
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Are you accredited by any specific educational bodies or religious organizations?
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What grades do you serve?
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What are your signature programs or extracurriculars (music, STEM, arts, athletics, spiritual life, etc.)?
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What are the most popular or unique student experiences at Ruth Murdoch?
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Who will be my main point of contact for this project?
(Please include name, role, email, and phone number)
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Is there a backup contact in case the primary person is unavailable?
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Who will need to review and approve:
Website content and design?
Social media campaign materials?
CRM system setup and email communication tools?
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Who will need to review and approve:
Website content and design?
Social media campaign materials?
CRM system setup and email communication tools?
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Are there any school board members, parent groups, or administrators who should be included in key decisions or copied on updates?
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