EmailMe Form - Andrews University Global Campus Intake

Andrews University Global Campus Intake

Instructions & Expectations

Thank you so much for taking the time to fill this out. Your responses will help me build high-converting, lead generation funnels for the specific online programs you've prioritized for this project.

I’ve already reviewed the current marketing efforts and audience personas you’ve shared. This form is meant to go a level deeper—so I can:

-Understand the heart and purpose behind each program we’re promoting

- Get clear on how each one serves your students and stands out from competitors

- Highlight the credibility, outcomes, and support that matter most to prospective students

-Align the funnel strategy with your institutional goals and target audiences

Please answer as thoroughly as you’re able. If something doesn’t apply or you’d rather talk it through, feel free to skip it or make a note—we can always circle back.

What is the core purpose of the Global Campus? *
Why does the Global Campus exist? What gap does it fill in Adventist or global education?
What impact do you hope your students will have in the world because of your programs? *
How does the Global Campus reflect the values of Andrews University? *
What transformation do students typically experience by going through your programs? *
What makes the online learning experience at Andrews different from other Christian or secular universities? *
Do students in your programs feel part of a global community? If so, how is that community fostered? *
What are the top 3 most compelling reasons someone should choose Global Campus over a competitor? *
What do you offer that competitors don’t—or don’t do as well? *
What are some common misconceptions about Andrews Global Campus you wish you could clear up for prospective students? *
Which 3 programs are we building funnels for and which program would you like me to build first? Also, please provide links to each program landing page. *
For each program, which student persona(s) do you want to focus on most in your marketing? *
Are there recent or upcoming changes to any of the programs we should highlight? *
What accreditation(s) does each program hold? (if applicable) *
What makes each of these programs stand out among other Christian or online programs in the same field? *
Who are some standout faculty members affiliated with these programs (bios, leadership roles, recognition)? *
Are there any well-known alumni or graduate outcomes we can feature in marketing? *
Have any of the programs or the Global Campus itself received any awards, rankings, or national/international recognition? *
How are these program delivered? (e.g., asynchronous, hybrid, live sessions, limited in-person intensives, etc.?) *
What support systems are built into the student experience? (e.g., advisors, faith mentoring, peer groups?) *
What do your most successful students have in common? *
Have there been any major recent changes in delivery, curriculum, or technology that should be reflected in marketing? *
What career services or resources are available to online and Global Campus students? *
Career coaching/advising
Résumé/cover letter support
Internship/field placement help
Employer partnerships or job boards
Virtual career fairs or alumni networking
Faith-based career mentorship
Other
Are these services integrated into the programs or opt-in? *
Are there program-specific career pipelines or partnerships? *
Do you have job placement or career outcome data for the three programs we’re marketing? *
Have any employers shared positive feedback about your graduates and can we use this feedback in our marketing? *