Handy tips for digital marketing this year
Last year, every digital marketer felt pressure as it felt like major changes were always around the corner. Automation, match types turning into suggestions and voice search; these were the things were the defining points of digital marketing which every digital marketing professional agrees upon.

Seasoned professionals from digital marketing companies New York coined 2019 as the year of ‘What is coming up next’ and this has led them all to 2020. This is the year of mastering new digital marketing techniques and below are some handy tips which are going to be helpful this year.

1. Automation in digital marketing
Robotics was ready to take over last year. This year, we all are getting out of their way. Every professional is struggling with the idea of releasing their control. Somehow, this shift does not erode human control but rather requires more.

Time for digital marketers to think back a bit about time spent in adjusting bids across various devices, locations, audiences and the like. They should know that bidding, copies and whole campaigns are now being automated.

Yet, for them there is a lot to do because they can test various ad formats, messaging styles, launching new channels and driving the whole strategy forward. Responsive search ads, smart shopping and automatic CPA bid targeting are already present in the market.

2. Making multi-channel & multi-platform strategies
Free time is not a bad thing to have around. It will help digital marketers elevate their performance levels by venturing into new frontiers. Among them are a brand awareness campaign on social media, leveraging upon videos, a unique re-marketing campaign for a website’s visitors on YouTube and promotions via effective emails.

3. Never overlook communication
There is a higher risk of miscommunication and opportunities risk when multiple advertisers handle multiple channels for one client. It is wise to have regular sync checks with the project teams in order to be in line with goals and initiatives coming up. Best is to have project teams check in with each other once a week.

Communication with all teams gives flexibility and fluidity in budgets, an aligned messaging system, boosts client confidence and creates the intended customer/user journey.

4. Time for everyone to get creative
Keeping the content creative and fresh as well as preventing ad fatigue is the game today. However, putting up a new image ad periodically may not be the only solution. 41% of users reveal that entertaining content is something that makes more than likely to engage with a social ad.

This does not mean that agencies need to extract extra money for top creative resources. Testing something like creative new ad formats, sharing helpful advertising tips and creating educational content along with spotlighting active social users is more than good enough to help the brand stay relevant and cut down redundancy as well.

One of the most favorite creatives of digital marketers is to test video ads on Facebook. No need to create a full-fledged video at first if the brand/agency has the needed images. Using a premade template can start the work nicely. Also, a full-fledged video can do wonders.

5. Allow the user’s voice to be heard
93% of consumers reveal that online reviews were helpful in their purchase decisions. This helps potential customers know great a product is (or how bad it is and the like) all day long with ease. Allowing the voices of consumers to be heard through testimonials, reviews and case studies really helps others in their purchase decisions.

Also, 77% of consumers love to give a review when asked.

6. Online Privacy is a must!
California’s Consumer Privacy Act went into effect on 1st of January this year. This gives users the option of not having their data collected and distributed without their consent. In this regard, many states are now beginning to make their own data privacy policies.

It would be wise for users to take advantage of the time now and prepare themselves to prevent last minute data scrambles in the long run.

Conclusion
Digital marketers should not hesitate in experimenting, adapting and putting a customer first strategy forward. They should have fun in conquering new frontiers, completing new objectives and delighting their clientele.
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