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ENTRY FORM: AI for BETTER MARKETING
Artificial Intelligence is now transforming marketing models and delivering on many long-held promises—from real-time personalization to instant analytics to anticipating customer behavior. Which winning brands are using AI to achieve improved marketing success?
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About the Entry
Answer these 8 defining questions, and provide supporting links, images or video examples of the program.
Please aim to keep answers to roughly 300 words.
1. Outline the marketing situation to which the program responded.
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2. Describe the critical insight or insights that became the foundation for the program.
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3. How was AI’s role central to this initiative?
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4. Tell us about key tactics employed and why they may be considered pioneering.
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5. How was the AI combined with human insight and emotion to achieve great marketing?
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6. Understanding consumers is at the heart of marketing. How was AI used to put the customer first?
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7. Discuss how the success of the project and how it was measured. For example, did it engender brand growth, impact the bottom line, or change attitiudes and behaviors?
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8. Describe how this AI program demonstrates how marketing can make a world of difference.
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EXAMPLES TO SUPPORT YOUR ENTRY
TO BETTER ILLUSTRATE YOUR INITIATIVE, YOU CAN PROVIDE LINKS, IMAGES OR VIDEO CASE STUDY EXAMPLES.
FILE UPLOADS
Image uploads of under 5mgs can be added to the form, or send larger files through your preferred method of FILE SHARING. (See below.)
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FILE SHARING
Send larger files through your preferred method of FILE SHARING... be it WeTransfer, Dropbox, or any proprietary service.
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PAYMENT
The fee to enter is USD $495 per entry or $445 per entry for multiple entries.
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CREDIT CARD. We will send a secure form via AUTHORIZE.NET to the entrant email above.
INVOICE. We will invoice your company or work with you on purchase order approval.
Any notes/comments to add?