Website Planning Form
Filling out this Site Planner can go a long way towards streamlining the development of your Web site. Even if you do not complete it, every bit of information that you do include will be very helpful. Please fill in as much as possible for our initial consultation.
1. Background and Goals
Name and contact information for the person in your company who will be working on the project:
Company/Organization name & brief description
List your top 3 competitors
What is the basic goal for your Web site? (e.g., branding/identity reinforcement, information to the public, direct sales, corporate communication, etc.)
What outcome will make this project successful? How will you measure success?
What is your schedule for website development?
What is your budget?
US$1000 - $2000
US$2000 - $3000
US$3000 - $5000
US$5000 or more
Is there an acceptable budget range, depending on the level and comprehensiveness of services provided? Please explain.
Describe any work that has been done toward designing/redesigning a new web site.
Will the web site reinforce an existing branding or marketing strategy? How? Do you already have a logo/business identity that you are satisfied with?
Set priorities: (Choose the three elements that are most important for this project)
A web strategy that fits with our existing image
Redesigning existing content
Creating a community of dedicated visitors
Quality execution (graphics, writing, navigation, etc.)
Ease of maintenance
Doing better than our competition on the Web
Ensuring that our site is accessible to all browsers / platforms
Staying within the budget