Things You Need to Know About E-commerce SEO
If you are looking for the perfect e-commerce SEO guide, you’re at the right place. We have crafted the most useful e-commerce SEO guide that’ll help you improve your online store’s rankings and drive more sales at the same time.

Whether you own a small e-commerce store or planning to perform SEO for one of your e-commerce clients, this guide will prove to be extremely beneficial.

What is E-commerce SEO?

Before, stepping into the actual guide, let’s first discuss what e-commerce SEO actually means. Search Engine Optimization (SEO) is the process of making a website optimized for the search engine so that it can rank in the top search results.

As far as e-commerce SEO goes, the techniques are slightly different from the traditional SEO practices. Since the main objective is to boost the overall sales, a dedicated approach needs to be followed.

From keyword research to technical SEO, everything is slightly different from traditional SEO practices. That’s why e-commerce businesses always prefer hiring a professional e-commerce SEO firm.

However, that doesn’t mean you cannot execute DIY SEO. All you need to do follow a couple of tips and adhere to Google’s guidelines while optimizing the website. So, without wasting another second, let’s start with the e-commerce SEO guide that’ll help you optimize your e-commerce store for the search engine.

E-commerce Keyword Research

No doubt, keyword research is the primary pillar of SEO. However, when it comes to e-commerce websites, keyword research should be conducted with complete precision. Here understanding the user intent becomes extremely important.

For instance, if you are selling computer accessories on your online store, targeting the same keyword is not going to be beneficial. Why? Because it’s a pretty generic keyword and is going to target a global audience.

As a result, it’s going to be comparatively competitive as well which means it would take more effort to optimize your website for such keywords. Moreover, people searching for such a keyword may not always want to buy computer accessories.

There is a huge chance that they may be looking to gather information regarding computer accessories. That’s why it is imperative to target more specific keywords. For instance, ‘buy e-commerce store’. In case you are targeting local customers through your online store, it is also a wise strategy to target location-specific keywords. For instance, ‘buy computer accessories in Texas’.

Optimize Site Architecture

Once you have a list of keywords to target, the next step should be to optimize the website architecture as per the selected keywords. The main objective of optimizing the website architecture is to present the right information to the user while allowing him to reach any web page on the website within three clicks.

Improving site navigation is also one of the major objectives of e-commerce SEO. Basically, the customers should be able to navigate through different web pages of the website without any hassle.

To do so, here’s what you can do. Make sure to link each category page directly to the homepage. In addition to this, the homepage should also directly link to the major product pages as well.

The product pages should also be internally linked to each other. This will make it easier for the customers to easily navigate to any page on the website.

On-Page SEO for E-commerce Websites

When we’re talking about e-commerce websites, on-page SEO is all about ensuring that the target keywords are present at all the right spots. Here the goal should be optimized category pages, product pages, and last but certainly not the least, the blog page.

While many e-commerce websites stay away from content marketing, it is certainly not a wise strategy. Publishing regular blogs on an e-commerce website has several benefits. First of all, it helps you nurture a strong relationship with your customers and you can turn one-time customer into a permanent client.

Apart from this, publishing blogs also makes it easier to climb the search engine ladder for specific search queries. Once customers visit your blogs, you can easily direct them to your product pages and boost the overall revenue.

On-page SEO for e-commerce websites also include product page optimization. Each of the product pages on your website should be optimized for better search visibility. Make sure to add relevant keywords, product descriptions, optimized product images, etc. to the pages to make them relevant for specific search queries.

Optimize Checkout Process

One of the major reasons why e-commerce websites struggle to drive more sales is a poor checkout process. Keep in mind that if the checkout process takes too long to complete, the buyers are most likely to leave it midway. This will boost the cart abandonment rate and damage the overall business revenue.

This is why it is extremely important to optimize the checkout process. Make sure to keep the checkout process as simple and as quick as possible.
Powered byEMF Contact Form
Report Abuse