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Swellengram Magazine is a full colour, high quality printed magazine, attractive in both content and appearance
Purpose:
The Swellengram Magazine is designed to provide relevant and interesting information to visitors to and residents of Swellendam.
This is not a ‘Directory’ filled with advertising and little else. It is important that it becomes something which local people are proud of, which advertisers are proud to be associated with, and which customers want to take with them to read and refer back to.
Target Audience:
• Visitors already here, seeking information about where to eat, what to see, what to do, what is on.
• People travelling in the vicinity (R62 / R60 / Overberg / Garden Route / Bonnievale / Robertson etc) who need a push to decide where to visit on their journey.
• Locals who are keen to follow local events and enjoy reading stories and articles about their home town.
• Potential investors in the town – businesses, real estate etc
Content:
Information re EVENTS happening in Swellendam and surrounds / RESTAURANT opening hours, menus / SERVICES available and needed
Restaurants: Restaurants of primarily importance. Opening times, focus menus and specialties such as. Vegetarian, Halaal, Kosher, Children’s menus
Articles: Special Interest articles about the area: things which are unique, interesting and entertaining.
Advertorials: Paid-for articles by advertisers
Advertisements: A range of sizes for small businesses to large corporation
Maps: Each edition will have a Swellendam map which will feature those who have taken advertorial space as well as an area map for further advertisers and activities.
Events: Each edition covers local and nearby events. Free space will be allocated to charity and fundraising events.
Print Timing:
The magazine will be produced on a bi-monthly basis – thus keeping it current and relevant. This will enable restaurants to ensure their information is accurate. Events will be up to date: not just main events, but also the smaller local events, from markets to live music, from car boot sales to community social evenings.
Magazine Themes: Each edition will be themed around its own time period and events therein. E.g. October and November (Cycling and Berries) December and January (Christmas, Children and Music Festivals). Advertisers are encouraged to advertise in the editions most relevant to them so that the Magazine has a cohesive and holistic style.
Distribution: 5,000 copies
2500 copies distributed free in and around Swellendam: Farm Stalls, Wineries, Coffee Shops, Restaurants, Estate Agents, Tourism Information, Tourism attractions, Self-catering Accommodation, Guesthouses, and Service Stations
2500 copies are available for selling at R5,00 per copies. Purchase prices from publisher R4,00.
* Advertisers will also appear regularly, at no additional cost, on the Swellengram Facebook page, ad hoc Swellengram mailers and linked to the Swellengram website.
