Paul Froio is an accomplished worldwide business executive and industry leader in athletic footwear and apparel. Paul Froio has been promoted to Vice President of Global Core Footwear at Reebok, where he is now responsible for product development. Froio have extensive commercial knowledge and success in a variety of commercial sectors, including brand creation, sales, distribution, direct-to-consumer sales, retail, merchandising, marketing, and operations. Paul Froio is a global expert in business and people leadership, product creation, brand strategy, sales and marketing, and business growth. Since 1994, Paul Froio has been a passionate and trusted leader at Reebok and Adidas, providing exceptional team leadership, growth-driven strategy, and bottom-line results for two industry-leading sports brands. Froio has excelled at Reebok in a range of increasingly prominent, broad, and responsible positions. In addition to his outstanding accomplishments as a corporate leader, Paul Froio is a devoted husband and loving father of three children. Paul Froio, a Massachusetts resident, is an avid boater, golfer, and world traveler.