Faster is better is a slogan for new era tech and technology. Slow and consistent efforts help to win a race, but when its competition between websites, the one with the fastest speed and minimum bounce rate win the race.
Slow website cause damages to your business and rankings. If the loading time is delayed for one-second bounce rate eventually increase, and that means; low conversion rates, low traffic and negative impact on Google rankings.
Google actively monitor every site and emphasizes on website user-friendly access. If it takes time in loading, it will leave a negative impact on ranking.
Facebook and social media also prefer the same, and they will prioritize websites with fats downloading over slow sites.
Here are a few reasons why your website is slow and what can you do to deal with the problem:
Rich images or un-optimized images are one of the reasons for slow downloading. Massive photos take time to load, and a user leaves the site. To deal with the issue, it is better to use optimized images. Try using JPEG instead of PNG or GIF. To get the best results, try this
image processing and retouching service. Quality of images remains the same in JPEG but size reduces that helps in loading the page faster.
Server Location issue:
Long-distance calls take much time to connect, and it is no surprise that it gets delayed as there is a lot of satellite and networks are involved in the process. The solution to this problem is very convenient –use the local server; if you are building a website in America, then use the server of USA. This way the user of USA will connect in minimum possible time.
Heavy Traffic on some specific site can reduce the download time. A web server can only support a particular number of people at a time. Although it is difficult to bridge the issue, it can be solved somehow with an upgrade version of a site.
Too many ads on-site also cause massive demand for HTTPs, so try to limit the ads on your site. Ads might be useful to increase Traffic on your site, but too many ads can spoil the user time of looking at the original image and increase HTTPs request.
A content Management System CMS helps to create, manage and modify digital content, and if it is outdated, it will eventually slow your website. Use up to date CMS like WordPress and Wix to reduce the problem.
Fast speed of page loading is crucial to try to keep your site up to date to reduce any problem.
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