When it comes to engaging a group of customers for the new product or any other product then your existing customers are the best option to target. Targeting an existing customer will automatically reduce your ad spends because they know about your eCommerce store.

But here comes the twist, engaging an existing customer depends on how you treated your customer in the post-purchase stage. Most of the eCommerce business commits a mistake by ignoring their customer in the post-purchase stage.

A successful eCommerce website always nurtures its existing customers and provides a satisfactory post-purchase experience. To repeat engagement and drive more conversion you need to have an effective post-purchase customer experience strategy that can help you to drive more revenue.

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