Every ECommerce Store Should Send



In the eCommerce industry, follow up email plays a crucial role in acquiring new customers, retaining lost customers and repeat sales. No matter how popular social media becomes, emails will always be the most convenient and effective medium to interact with your new as well as existing customers. Marketer and eCommerce website finds emails to be a powerful advertising tool in spreading awareness about their brand and product.

According to the recent research conducted by superoffice, out of 1000 companies, only 24 companies (2.4%) send follow up emails to their new and existing customers. Follow up emails act as the communication channel between customers and the e-commerce website. That why every eCommerce website needs to know what type of email it should send to its customers.

An effective follow-up email strategy will surely help you to outperform your competitor. Today few eCommerce websites are using various tools and software to automate their follow emails campaign.

In this article, we will help you to determine why it is important for you to send a follow-up email and what are the different types of follow up emails that your eCommerce website can send to recipients. We have listed different types of follow up emails like welcome email, abandoned cart email, Post-purchase follow up email and more.

If you are looking to reduce post-purchase dissonance of your customer then check our blog on 6 Efficient Tips To Reduce Post-Purchase Cognitive Dissonance

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