Be concise, yet tantalizing.
Boring: "Residential Real Estate Panel Discussion"
Tantalizing: "Is Residential Real Estate Dead?"
You only need this if the event has a great selling point that isn't immediately obvious by reading the event title (i.e. "Pre-event ice skating show with Tanya Harding")
1. Get right to the point. Don't include a lot of fluffy, round-about introductory text.
Bad: Ever since the Academy Awards moved to the Kodak Theatre in 1997, the Kodak has inspired legions of fans to...
Good: Join your fellow Yale alumni on a behind-the-scenes tour of Kodak Theater, the home of the Academy Awards...)
2. Put the main selling point(s) up top. Don't be coy by hiding them in the fifth paragraph. People may already have stopped reading.
3. Don't include the date, time, street address, price, or any other info that you're already including in another field. No one likes duplication. No one likes duplication.
4. Try to keep it under 150 words. People are busy.
Format (1:00 pm - 3:00 pm)
If there are multiple stages of the event, make sure to list them separately: i.e.
1:00 - 2:00 pm: Pre-event cocktail reception
2:00 - 4:00 pm: Concert
Use Budget Planner and confirm with Events Committee Chair.
Include as many pricing levels as appropriate -- i.e.
-Child (of a member):
-Child (of a non-member):
(If event is free, just write "Free")
--The non-member price should be approx. 30% higher than the member price.
--The child price should be around half the cost of the member price -- unless it'll cost the club just as much to have kids attend as adults -- in which case don't even include a child price.
YCLA sends out newsletters the first and 15th of the month.
Please write a few sentences about your event for the newsletter and we may include it in the upcoming newsletter.
Keep the description simple and to the point.