With 60% share of the global content management space and 50k new websites created every day, WordPress is the first-choice platform for entrepreneurs and companies around the world.

The reasons for such supremacy are many. Starting from a one-click installation, to easy content and SEO management with convenient drag-and-drop user interface and easy-to-use control panels, to security, support, free hosting and a broad offer of themes, plugins, and services.

As we all know, WordPress websites are theme-based.

Still, there are many great customizations that you can do without the help of a developer to make your own WordPress web space stand out and shine above the rest.

In this article we’ve singled out the top six tips that you can focus on to make successful transition to a better version of your current website.

Buy a private domain

It’s well worth a few bucks on a yearly basis.

Many of you already have a custom WordPress domain, but for those who don’t this might be a good starting point.

A domain name consists of a “websitename” and the ending which you can choose based on your preference, budget, industry, and country. Some of the most popular ones are .com, .net, .club, .news, .photo, .uk, .au, and so on.

Choosing the right domain name is a demanding but important task. It will represent your brand and your business for the years to come.

The easiest, the most memorable domain names are likely already taken. So, our advice for you is to focus on branding. If you get the branding right, people will remember your name and search for you when in need.

Take Facebook, Firefox, Amazon, Square, Etsy, and similar brands for example. Their brand names grew so strong that they became new words and not just in English, but every language.

Once you choose a brand name, the next step is to buy a domain. Most domain name providers also offer hosting services which brings us to the next item on your website improvements bucket list.

Metaphorically speaking, domain name is your address on the Internet, while hosting is your house. It’s where you keep your website’s data available for browsers to pull from.

Choose a hosting provider

Why choose a dedicated WordPress hosting provider when WordPress already offers a free hosting?

It makes a huge difference because it keeps your WordPress website fast and secure. But, most importantly, you can rely on a 24/7 live support to make sure that your website is never down.

Depending on the type of your website and the number of daily visits you receive, there are a few options to consider before you choose the hosting provider to maintain your website for you.

Most of them offer around the clock support, SSL certificate, data backups, firewalls, malware protection and close to a 100% uptime guarantee, but they differ in price and extra benefits that you might want to consider.

Invest in a modern and good-looking theme

Beauty and functionality is what you’re after!

Easier said than done, I know. In the endless sea of themes, choosing the right WordPress design template sounds like an ordeal. Daunting as it might seem, it’s well worth the effort in the long run.

Corporate WordPress Theme
WordPress theme with a clean and functional design

Here are the things you need to consider when choosing a theme:

Check customer ratings and reviews.

Make sure that the theme is fresh and regularly updated by the developers.

Bear in mind the purpose of your website. Themes are usually designed to support specific industries and purposes. Attractive — YES, but your theme must primarily be simple and easy to navigate.

Test how it looks and works on mobile. It has to be optimized for mobile devices.

Certified to work on multiple browsers. This information could be available on the theme’s page. You can even test it yourself with cross browser compatibility testing tools, inquire about compatibility with the theme provider, or ask the question in the support/forum section of the theme.

If things go wrong, who you gonna call? Ghostbusters! Ha! Make sure that ghostbusters are NOT who you’re gonna call. Although some free theme providers do support their users, you’re playing safe if you choose a paid, well-maintained and supported provider.

Be sure to get a theme that supports versatile plug ins which will add necessary functionalities to your website.

Finally, your website can barely survive on the Internet without SEO. Pick a theme with convenient SEO interface.

There are quite a few trusted and devoted theme builders that guarantee premium WordPress themes, active development and 24/7 support. Here’s a list of top 15 for you to explore.

Install plugins to manage functionalities

Plug ins are standard additions to your website that ensure different functionalities are met.

Some of these functionalities are security, caching, detailed search engine optimization made easy, data backups, bookings, reservations, online forms, social sharing, and many many more.

Surely, your website exists for your customers, or your readership if it’s a blog. Whatever it is, your website has a goal and the goal calls for action on your website. How do you call to action?

How do you call to action?

Usually, you’d want your website visitors to buy your products, order services, make appointments, reservations, bookings, schedule a meeting, apply for jobs, contact you, subscribe to your content, attend your event, take a survey, and the list goes on.

Event Invitation Form
4th July Event Invitation Form

You can achieve up to 90% of your call-to-action intakes via online forms. Free online form builder tool like our own EmailMeForm allows you to create web forms that you can plug into your WordPress website easily.

Do the SEO (right)

Organic traffic? Why not? It’s the most effective free advertising for your website.

Yes, you want search engines to recognize your website as a relevant search result for as many web queries as possible.

The more visits, the more relevant your website, rising on the holy list of search engine results.

What about the importance of being listed high on the first page?

The research has shown that the difference in click through rate (CTR) between 1st and 5th position is 25%, on average! This is one fourth of all traffic.

Here are a few tips to put your seo game in a better place:

Improve seo for your wordpress website with these short and sweet SEO tips.

Do the content (right)

Well, without quality content you better not have a website. That’s ‘bout how serious it gets.

Great content is why people come to you and not your competitors. Great content is how they discover you, unless you advertise on other channels to drive traffic to your website.

Some will say, but hey, what about the actual products and services? Do people still care about them?

Fair or not fair, content will stack up on top of quality when it comes to that first buy. If your first time buyers come back or not depends on the overall experience, price, and the quality of your products, services, or content (when your product is content, like on blogs and media websites).

Now, let’s make it clear — web content is more than just a word on “paper”. The looks sell! Package your content nicely if you want people to read it.

Luckily for you, you don’t need designer skills to achieve this. WordPress provides all necessary tools for content formatting and facelifting.

Pay attention to these formatting basics that will make your content digestible and more likeable in the eyes of your readers:

Check this article from Telepathy that provides inspiring examples of content-rich websites that know how to use space to their advantage.

National Geographic Homepage
National Geographic Homepage — an example of a perfectly balanced design

National Geographic’s homepage is one fine example of perfectly clean and picturesque design that breaths balance and harmony with distinctive hierarchy of elements and calls to action. Study how elegantly they use white space to display the main navigation. Black is for sub-navigation, yellow for call-to-actions, and above all content on the page they cleverly display their most important feature — the banner/commercial for Rolls-Royce.

Similar theme designs are readily available for your WordPress website, just go out there and find the right balance for your industry and goals. And don’t forget the rules of content and usefulness.


You’re close to launching your best web machine so far. Don’t procrastinate, we just gave you 6 solid ideas to work on. Skip those that you’ve covered and get down to fixing the rest.

I’m not saying that you’ll surely end up on the first page of Google, but you never know. 😉 One stellar blog article can launch your website in space! Just like sometimes one hit song is enough to launch a pop star.


Author Jovana Milankovic

Jovana Milankovic

Jovana is a content creator and marketing manager at EmailMeForm. Her job is to curate our software to the world and make it more human for our users.

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