Increase user engagement as soon as you publish your online forms by putting dynamic tokens to work. When you use dynamic tokens in your EmailMeForms, and you’ll begin sending out automatic responses that get read.
Perhaps you’ve seen the “dynamic token” feature, but you were not sure what it was all about. Here’s a sample.
It adds personalization to your form’s confirmation messages by mentioning the form user’s name and product availed.
And your form’s autoresponder emails too…
Today, we are going to share the low down on this customization with you.
- What dynamic tokens are
- Why they can make an impact on user experience
- How to get started using them.
What are Dynamic Tokens?
The technical explanation of a dynamic token is rather long and boring. Let’s just say, in simple terms, that dynamic tokens are a placeholder, understudy, or stand-in for data that a user enters into your form.
This token allows you to send a response out to a customer immediately and in a highly tailored way.
Have you ever completed a form, and within ten seconds an autoresponder will automatically send an email addressing you by name?
They often look like this:
“Thanks, Jane! We appreciate your order.”
“We’re so glad you joined our newsletter, John!”
“We appreciate your prompt payment, John Smith.”
These custom-tailored messages are generated by an autoresponder using a dynamic token that holds the place of your name, order number, or other data.
Although it would seem to be a complicated thing to set up such customized autoresponders, they are really quite easy to do with EmailMeForm.
You don’t need coding or special skills, just this tutorial. You will be empowered to set up your forms with this feature by the time you finish reading.
Why You Should Use Dynamic Tokens
First, we sincerely want you to get the most bang for your buck with your EmailMeForm account. This feature is one that we know is underutilized, and perhaps that’s because it sounds overwhelming and impressive.
Second, we offer this feature because it adds a personal touch to the user experience (UX) when visitors land on your website and care enough about your business to complete a form.
That relationship with your user is essential.
With cyberspace getting more crowded year after year, it’s no longer sufficient to have an “okay” website. Your site must be set up to knock the socks off of your visitors, every time, to gain the traffic you are working so hard to build.
In fact, a recent study shows that users judge your website in .05 seconds–that gives you only fifty milliseconds to make a great first impression.
But to keep users hooked on your site after you hit them with that first hit of “wow factor,” your website must also be intuitive and pleasing to the user. Personalizing interaction with the site visitor will enhance that experience and amplify box UX and user engagement.
Then, once you gain that traffic, you will make your customers happy because of the good UX, keeping them coming back over and over again.
Where You Should Use Dynamic Tokens
In the EmailMeForm form builder, you can insert tokens in two different places to supplement your site’s user experience:
- Confirmation message (some call this the success message)
In the confirmation message:
Placing a token in the confirmation message will display a personalized success message that will display immediately when the user submits the form. Personalizing the response is ideal for:
- Order confirmation form
- Subscription confirmation form
- Payment confirmation form
Use this dynamic tokens any time that you want to connect with the person submitting the online form.
In the autoresponder:
Using this feature in the autoresponder will automatically send an email to the user after they submit a form. Of course, that assumes that
- You collected the data to add to your email marketing list and
- The user submitted a working email address.
- No valid email address, no way for the autoresponder to do its job.
How to Add Dynamic Tokens to Your Online Form (Confirmation Message)
Now we get to roll up our sleeves and get down to the fun stuff–adding that personal stamp to your online form.
1 - Log in and go to the form builder
When you log in to your EmailMeForm account, you will land in the form manager. Select the form you’d like to customize with this feature, and you’ll next click the blue “Edit” button to launch the form builder.
2 - Work in the EmailMeForm form builder
Make any necessary adjustments (if any) to your form, then go to the “Form Settings” tab.
Select → Confirmation options → Success message → Edit message.
3 - Type in a custom success message
Create a customized success message. Remember that this is the message that will inform the user that their form was submitted. However, you can grasp the opportunity to build a connection with the user.
Make the message tailored to your site visitor by selecting a dynamic token from the pop-up window.
Here’s an example of inserting a first name in the success message of a newsletter subscription form
How to Add Dynamic Tokens to an Autoresponder
Next, let’s look at adding Dynamic Tokens to your autoresponder.
1 - Log in and choose “Autoresponder”
This time, instead of editing, you will click the “Autoresponder” option on the form of your choice from your EmailMeForm Form Manager.
Of course, this assumes that your form is ready to roll, picture perfect.
2 - Choose the “Autoresponder” tab
You will now be looking at the Notifications panel. Choose the autoresponder tab.
3 - Set Your Autoresponder
Click “Enabled” to initiate your preferences. You will be prompted to make a few selections and then able to make a personalized subject line and message–and you can include a Dynamic Token in both!
4 - Send a Test Email
This step allows you to make sure that everything’s running well behind the scenes. We send the test email to whichever mailbox is associated with this particular form.
Here’s what the entire process will look like:
Are You Ready to Personalize Your Online Forms Like Never Before?
Now that you know all about using dynamic tokens, are you ready to use them? We sure hope so!
Our desire is for every EmailMeForm client to utilize all the tools at your disposal to grow your business.
Remember that this is a great method to personalize every submission from payment forms to order forms to well…just about any you can imagine!